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Advertising and Marketing Sales Training is a distinct area, as it blends the two disciplines; sales and marketing communication.

The founder of PBI Sales Training has over 16 years direct media sales experience at major publishing companies. No other sales training organization understands the advertising and media environment (print, online or TV/cable) better than PBI.

Media reps have a unique challenge, in that many instances they have 2 or more clients to manage for every account; agency and client contacts. Media sales representatives are required to manage multiple relationships on both the client and the agency side in order to successfully capture the most market share of a media campaign budget.

WHAT YOU WILL TO LEARN:
  • Over 20+ FIELD TESTED Tools to control the buy/sell cycle
  • Create ONE presentation that appeal(s) to the client, Media Director and Media Buyer and other influencers
  • Learn all three (3) Languages of your customers.
  • How to avoid being just a line item on a CPM analysis
  • How to Call High and Stay High in the client and agency organizations

PBI Sales Training approaches advertising and marketing sales training from your customer's perspective. Buyer's speak a specific language, are your sales and marketing professionals in alignment with your customers?

GET OUT OF THE CPM ONLY DISCUSSION!

Learn how to position your circulation statements, audience demographics and other metrics in a way that shows the “value” of your offering.

We help media sales representatives reduce the “maybes” in their funnel. We accomplish this by providing your advertising and marketing sales representatives with tools to use with the multiple buyers in your sales cycle.

We work on the presentation of your audience and medium, to maximize the “buy-in” from all influencers of the sale; media buyers, media directors, client-side Vice Presidents of Marketing.

At PBI Sales Training, we train advertising sales and marketing professionals to speak in their buyer's language. Our Advertising and Marketing Sales Training program can be conducted with a joint group of sales and marketing professionals, or as two separate training sessions. Bringing your sales and marketing departments together in this collaborative approach to a training program, has the added benefit of team building within your organization.

Contact us today to learn more. Call 877-350-0500 or email requestinfo@pbisalestraining.com

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PBI Sales Training, Inc.
5071 Flamingo Circle
Huntington Beach, CA 92649